Contact us

Project Overview

Driving Lasting Change Through Tools, Training & Technology

Discipline, not motivation — that’s the mindset behind every offering from ET5amClub. Through advocacy, software, training, and immersive experiences, we empower Ethiopians to unlock purpose, productivity, and performance.

Programs at a Glance

Advocacy Campaigns
Client: General Public | Partners: EBS, US Embassy, Tikvah

Description

From the viral #5amChallenge to community talks, we create engaging moments that spark behavior change and cultural reflection around time discipline.

Result

  • Reached 100K+ youth through social media & forums

  • Featured on national platforms (TV, radio, YouTube)

  • Built grassroots communities across cities

Highlights

  • Engaging public events
  • Multi-platform digital reach
  • Cultural storytelling
Habit Formation Tools
Client: Individuals, Coaches, Teams

Description

Our flagship Minutes Pro App helps users build routines and track progress daily with smart AI nudges and peer support.

Tools Offered

  • Goal setting & habit tracking
  • AI chat assistant for motivation
  • Community accountability groups
  • In-app rewards & badges

Platform Add-on:

  • Event Management System (for training orgs)
    → Manage registrations, attendance, payments, and certifications.

    •  

Impact

  • 10K+ downloads
  • 80% daily engagement rate during challenges
Capacity Building
Client: Corporates, NGOs, Government Units

Description

Custom workshops and coaching for organizations that want to upgrade performance, culture, and consistency.

Formats

  • 21-Day Challenge System

  • Team Habit Reports & Analysis

  • Executive Retreat Add-ons

Highlights

  • Real-time habit tracking
  • Culture transformation tools
  • Follow-up reports & ROI analysis
Business Retreats
Client: SMEs, Startups, Development Teams

Description

We curate travel + work retreats that mix nature, deep work, team bonding, and strategic planning.

Sample Retreats

  • Langano “Deep Work Reset”

  • Bahir Dar Strategy Weekend

  • Lalibela Culture & Planning

  • What’s Included:

    • Logistics & venue management

    • Facilitation & tools

    • Pre- & post-retreat planning

Outcome

  • Alignment, clarity, and team cohesion
  • Action plans that stick
Custom Software Solutions (Optional B2B)
Client: B2B, Learning & HR Teams

Description

We design internal tools to help organizations build culture at scale — from habit dashboards to gamified learning modules.

Capabilities

  • Custom LMS with habit scoring

  • Analytics dashboards for leadership

  • Branded habit apps

Ready to Build a Discipline-Driven Culture?

Let’s work together to design tools, training, and experiences that create lasting change.

See FAQs