On May 02-2024, ET5amClub officially kicked off its mission to transform Ethiopia’s relationship with time. The soft launch event, held in Addis Ababa, brought together community leaders, professionals, youth activists, and the media to witness the unveiling of a new productivity culture.
Key Highlights:
- Introduction of the #5amChallenge to combat “የሀበሻ ቀጠሮ”
- Testimonials from early participants
- Live Q&A with the ET5amClub founding team
The event marked the beginning of a broader campaign to reframe time not as a constraint, but as a powerful asset.